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3D assets
3D graphics are a core part of the EMCD visual language. They add depth, clarity, and a sense of technological precision across brand communications
Combined with typography, 3D elements help communicate EMCD features and product benefits in a way that feels both visually engaging and easy to understand
Goal
3D graphics are used to visualize products, highlight key messages, and strengthen visual hierarchy within a composition
They reinforce EMCD’s modern, technology-driven identity while helping simplify complex ideas through clear visual storytelling
Text should support the 3D visuals by adding context and clarity while remaining secondary within the hierarchy
Creative styles
Text paired with 3D graphics should remain concise, clear, and highly readable
Use short headlines, supporting descriptions, metrics, or calls to action that communicate the core idea quickly and effectively
Avoid long-form copy. Each composition should focus on a single message that supports the visual centerpiece
Composition
When combining typography with 3D graphics, both elements should work together as a unified system with a clear and balanced hierarchy. Use the principles below as a foundation for building effective compositions
The 3D object should typically serve as the primary visual focus, while text supports and clarifies the message
The main element of the composition should be immediately recognizable and naturally draw the viewer’s attention
Use variation in scale and spacing to create emphasis, rhythm, and visual movement throughout the composition
Maintain a balanced relationship between typography and 3D elements. Ensure there is enough negative space to keep compositions clean, readable, and visually comfortable
Examples
The examples below demonstrate how 3D graphics and typography work together across EMCD communications. 3D elements attract attention, while text provides context and reinforces the message
Restrictions
When working with 3D graphics and typography, avoid compositions that reduce readability or disrupt visual balance
Do not place long paragraphs next to 3D graphics
Do not place texts over visually complex graphics
Do not overload layouts with multiple competing messages
Do not disrupt the visual balance of the composition
