01
Logo
The EMCD logo is the core symbol of the brand and one of its most recognizable visual assets. Always use official logo files without modification to maintain consistency, clarity, and strong brand recognition across every platform and format
Main logo
The primary EMCD logo should appear on all official brand materials to ensure a consistent and unified visual identity

Icons
EMCD icons are used across products and interfaces to support navigation, actions, and system feedback through a clear and cohesive visual language

Clear space
Always maintain the minimum clear space around the logo to preserve visibility, readability, and visual balance across all applications. This spacing protects the logo’s impact in both digital and physical environments


Placement rules
Position the EMCD logo in one of the four approved corner placements shown in the examples. Corner alignment helps create a cleaner and more balanced composition across layouts

Background
Built around black, white, electric yellow, and purple, the EMCD background system is designed to maximize contrast, readability, and visual consistency across all brand materials

Partnership
Co-branded layouts should primarily use a horizontal lockup, with the partner logo positioned to the left of the EMCD logo
A single divider line should separate both logos, using either black or white depending on the background
Whenever possible, use monochrome versions of partner logos for a cleaner and more consistent visual appearance

Partner logo height should match the height of the EMCD logo in horizontal co-branded layouts

Example of a vertical co-branding layout using a vertically oriented partner logo
Restrictions
Examples of incorrect logo usage shown below help preserve the clarity, consistency, and integrity of the EMCD brand identity

Do not distort the logo proportions

Do not stretch the logo

Do not rotate the logo outside approved guidelines

Do not recolor the logo outside the official brand palette

Do not apply texture to the logo

Do not use gradients inside the logo

Do not add outlines to the logo

Do not apply shadows to the logo