04
Color
The EMCD visual identity is built around a focused palette of four core colors: purple, accent yellow, black, and white. Only official brand colors should be used across EMCD materials to maintain consistency and recognition. Social media content may allow for greater visual flexibility when appropriate
The basics
Our palette combines bold digital tones with neutral blacks and greys to create strong contrast, clarity, and visual consistency across all brand applications
Color values
HEX
A hexadecimal system used to define digital screen colors through combinations of red, green, and blue values
RGB
A color model based on red, green, and blue light, used across digital interfaces and screen-based environments
Color appearance may vary depending on screens, materials, printing methods, and production conditions. Always test colors before large-scale print production to ensure accurate reproduction
Background and text
Accent colors
EMCD colors in action
The EMCD color system helps create hierarchy, direct attention, and reinforce brand recognition across digital products and marketing materials
The examples below demonstrate how brand colors are applied across interfaces, UI components, and promotional assets
